Marketing & Brand

Brand Development

Developing a strong, cohesive brand identity is important not only for marketing, but for your business as whole.  This is because your brand identity permeates every aspect of your company, from your logo, to your mission statement, website, social media, customer service, and even how you train and retain your employees.  It creates consistency and predictability in everything you do. Read more about the importance of a strong brand here.

Our brand services include a wide variety of solutions including:

  • Mission Statement: this serves as the compass for your brand.
  • Brand Voice: this defines the personality you want your company to embody.
  • Color Palette: this is the only group of colors your company uses to depict your brand, and it guides every piece of visual content you create. 
  • Typography: the main font(s) you use consistently across your communication channels, differentiating between digital and print if needed.
  • Imagery: guard rails around the style of photography you use across channels.

     

Website Design & Development

Having a website for your business is not a decision to make; it is a given.  Yes, even if you are not selling anything tangible.  It is critical to have an online presence to allow people to find you, learn more about you, and give you credibility as you compete in the market.  We can help you with the major steps involved in this process, making it quick and easy.  Learn more about the basics of website development here.

  • Choose a domain name, and purchase it
  • Create and set-up a business email address
  • Decide on a style/template
  • Assist with content creation, look & feel
  • Build and publish the site with a web developer
  • Select apps for extra functionality
  • Create a plan to maintain your site moving forward

Website Program Management

Having a website for your business is not a decision to make; it is a given.  Yes, even if you are not selling anything tangible.  It is critical to have an online presence to allow people to find you, learn more about you, and give you credibility as you compete in the market.  We’re not developers, but we can serve as your liaison, working directly with them on design, layout, and functionality. 

 

  • Define your main goals and objectives
  • Identify the right domain and template
  • Help develop content and choose imagery
  • Review initial drafts for quality and consistency
  • Create a plan to maintain your site moving forward

    Social Strategy

    Just as a website is table stakes in today’s world, having and maintaining a social presence is also fundamental.  And the best aspect of social media is that it reaches an exceptionally large audience with very little investment. However, many business owners struggle with staying on top of their social media accounts, and find themselves wondering what to post, and when.  With our robust social strategy, we can help you:

    • Maintain a consistent presence online
    • Stay top-of-mind with those who follow you
    • Generate new business 
    • Generate repeat business
    • Raise awareness through social engagement/sharing
    • Accurately portray your brand

    Read more about social media basics here.

    Contact us today for your free 30 minute business needs consultation

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