Journal

The Incredible Power of Color in Branding

The Incredible Power of Color in Branding

Did you know that most people make a subconscious judgment about a product or person within the first 90 seconds of seeing them? Not only that, but about 62‐90 percent of the assessment is based on colors alone (1). The fact is, a company’s visual branding is...

What’s in a Name?

What’s in a Name?

“What’s in a name? That which we call a roseBy any other name would smell as sweet.”-- Juliet, Act 2 Scene 2 Was Shakespeare right, when he suggested that what someone or something is called is subjective compared to their true intrinsic qualities? In my mind, there...

Smashe-ing Beginnings

Smashe-ing Beginnings

“The sculpture is already complete within the marble block, before I start my work. It is already there, I just have to chisel away the superfluous material.”  -- Michelangelo There I was again… staring at a metaphorical chunk of lifeless, intimidating marble....

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