The Incredible Power of Color in Branding

The Incredible Power of Color in Branding

Did you know that most people make a subconscious judgment about a product or person within the first 90 seconds of seeing them? Not only that, but about 62‐90 percent of the assessment is based on colors alone (1). The fact is, a company’s visual branding is...
What’s in a Name?

What’s in a Name?

“What’s in a name? That which we call a roseBy any other name would smell as sweet.”– Juliet, Act 2 Scene 2 Was Shakespeare right, when he suggested that what someone or something is called is subjective compared to their true intrinsic qualities? In my mind,...
Kick Some Glasswith Smashe

Get the ideas you need to own your business goals.